Luxury Suite Administrators: Essential to Success
نویسندگان
چکیده
Editorial Review Board Members: Rob Ammon—Slippery Rock University John Benett—Venue Management Association, Asia Pacific Limited Chris Bigelow—The Bigelow Companies, Inc. Matt Brown—University of South Carolina Brad Gessner—San Diego Convention Center Peter Gruber —Wiener Stadthalle, Austria Todd Hall—Georgia Southern University Kim Mahoney—Industry Consultant Michael Mahoney—California State University at Fresno Larry Perkins—RBC Center Carolina Hurricanes Jim Riordan—Florida Atlantic University Frank Roach—University of South Carolina Philip Rothschild—Missouri State University Frank Russo—Global Spectrum Rodney J. Smith—University of Denver Kenneth C. Teed—The George Washington University Scott Wysong—University of Dallas Luxury Suite Administrators: Essential to Success
منابع مشابه
Images of Success and the Preference for Luxury Brands MANDEL, PETROVA, CIALDINI IMAGES OF SUCCESS
This research examines the impact of media depictions of success (or failure) on consumers’ desire for luxury brands. In a pilot study and three additional studies, we demonstrate that reading a story about a similar/successful other, such as a business major from the same university, increases consumers’ expectations about their own future wealth, which in turn increases their desire for luxur...
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This research examines the impact of media depictions of success (or failure) on consumers’ desire for luxury brands. In a pilot study and three additional studies, we demonstrate that reading a story about a similar/successful other, such as a business major from the same university, increases consumers’ expectations about their own future wealth, which in turn increases their desire for luxur...
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Mature markets, a new status landscape, and the change of values have led to a new way of luxury especially in industrialised, Western democracies like Europe, Japan, and the USA. More and more people in these mature societies are searching for a more sophisticated, more private, less material, and more value driven way of luxury than status cars convey. On the contrary emerging countries are s...
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